Loyalty program software for UAE businesses
A digital loyalty card your customers keep in Apple Wallet and Google Wallet, built in Dubai and priced for independent cafés, salons, restaurants, gyms and shops across the Emirates.
- From AED 92 a month
- No setup fees
- Dubai-based support
Why wallet-based loyalty works in the UAE
UAE customers carry their phone to pay, to park and to board a flight. A loyalty card that lives in Apple Wallet or Google Wallet rides along, so the stamp card is never left in a glovebox and never photocopied.
Staff turnover is high and counters are busy. A program that needs a login, a search by phone number or a separate app will quietly stop being used by week three. Loyyaly stamps in one scan or one NFC tap, with a staff login that cannot see your customer list.
Trade moves with the calendar: Ramadan evenings, Eid, National Day, summer quiet. Push messages from the card let you fill the slow weeks and announce the busy ones without an SMS budget.
Comparing loyalty program companies in Dubai
Four things to check before you sign up with any provider.
| What to check | Points app | Paper cards | Loyyaly |
|---|---|---|---|
| Customers must download an app | |||
| Works in Apple Wallet and Google Wallet | |||
| Stamp in one scan or tap, no POS integration | |||
| Message customers on the lock screen | |||
| See regulars, redemptions and revenue | |||
| Flat monthly price, unlimited customers |
What it costs in dirhams
Dirham prices at the UAE Central Bank peg of 3.6725 to the dollar. Billing runs through Stripe in USD; annual plans can be invoiced in AED on request.
Starter
Ideal for small businesses with one location.
AED 92/month
$25 a month, or AED 918 ($250) a year
1 location, 1 card design, 3 staff logins
Growth
Designed for expanding businesses with multiple sites.
AED 253/month
$69 a month, or AED 2,534 ($690) a year
3 locations, 3 card designs, 10 staff logins
Ultimate
Best for larger businesses with advanced needs.
AED 349/month
$95 a month, or AED 3,489 ($950) a year
10 locations, 10 card designs, 50 staff logins
Launch in an afternoon
- 1
Design the card
Logo, colours, stamp icon and the reward rule. Preview it in both wallets before publishing.
- 2
Put the QR code on the counter
Download the print-ready code and add the link to your Instagram bio and WhatsApp catalogue.
- 3
Stamp and message
Staff stamp with the free app. You message card holders from the dashboard when trade is quiet.
UAE businesses already running wallet loyalty
Published case studies from businesses running stamp cards on the Wally platform that powers Loyyaly.
With Wally Stampcard, we finally understand our customers. Revenue is up, engagement is through the roof, and our regulars feel truly valued.
Mr MohamedOwner, Kanafani Sweets · JVC and Mirdif, DubaiCard holders visit 3x as often as under the paper program.
Our regulars just tap their phone. Stamps and rewards live right in the wallet. It fits The KAF experience perfectly.
The KAFSpecialty coffee · Dubai45% more repeat visits than the paper punch card period.
Hair treatments, blow-dries and nails each have their own row on one card. Clients add it once and never ask for a paper card again.
The GalleriaHair and beauty lounge · Dubai Media CityThree stamp rewards on a single wallet pass.
Businesses running wallet loyalty on the Wally platform that powers Loyyaly
Kanafani Sweets
The KAF
The Galleria
Ammar's Cafe
Real Meal
Beyond Catering
Mussel Point
Yali Beyi
Loyalty programs in the UAE: questions
How do I start a loyalty program in the UAE?
Decide the reward rule, design a digital stamp card in Loyyaly, print the QR code for your counter and give staff the free Stamper App. Most Dubai businesses go live the same day. No trade licence changes, POS integration or app development are needed.
How much does a loyalty program cost in the UAE?
Loyyaly starts at AED 92 a month ($25) for one location with unlimited customers. Multi-branch plans are AED 253 ($69) and AED 349 ($95) a month, or AED 918, AED 2,534 and AED 3,489 a year with two months free. There are no setup fees, no per-customer charges and the first 15 days are free.
Which loyalty program is best for a small business in Dubai?
For cafés, salons, restaurants and studios, a wallet-based stamp card beats a points app: customers join in one scan, nothing is downloaded and staff stamp from any phone. Points and tiers suit larger retailers with POS integration, which the Wally platform behind Loyyaly also supports.
Do customers in the UAE use Apple Wallet and Google Wallet?
Yes. iPhone and Android both ship with a wallet app, and UAE residents already use them for boarding passes, bank cards and event tickets. A loyalty card sits in the same place, so there is nothing new to learn.
Can I run one program across Dubai, Abu Dhabi and Sharjah branches?
Yes. One card works at every location, stamps follow the customer between branches, staff get their own logins and you see activity per site in one dashboard.
Is customer data stored in line with UAE law?
Loyyaly runs on the Wally platform with encryption in transit and at rest, and our processes support the UAE Personal Data Protection Law and GDPR rights handling. You own your customer data and can export or delete it at any time. A data processing addendum is available.
Can I switch from paper stamp cards or another provider?
Yes. Staff credit existing stamps when a customer joins, so regulars keep their progress. If you are moving from another digital provider, import your customer list and message everyone the new card link.
Start your UAE loyalty program today
Design your card, print the QR code and stamp your first customer this afternoon. Free for 15 days.